Ian Gary's latest comments about veganism and animal rights aren't just creating headlines—they may be creating a brand. Chael reacts to Kenny Florian's belief that Ian Gary's marketing campaign has officially begun and explains why Gary keeps turning criticism into opportunity. From the controversy surrounding his personal life to his latest partnership with PETA, Chael breaks down why Gary's confidence makes him nearly impossible to rattle. Is Ian Gary intentionally building a brand, or is he simply being himself? Either way, Chael believes he's discovered something that could make him an even bigger star as he closes in on a UFC title shot. #UFC #IanGary #PETA #KennyFlorian #MMA #IslamMakhachev #ChaelSonnenBad\ Guy Inc merch now available at https://BadGuyInc.com Click here to subscribe: https://bit.ly/3FrHIPK Follow me on IG: https://bit.ly/3HY7BIE Follow me on Twitter: https://bit.ly/3tvY5J7 Follow me on Threads https://www.threads.com/@sonnench