Will the UFC ever produce another superstar as big as Conor McGregor? Chael Sonnen has been debating that question with his producer Ryan but there's another question that may matter even more: does the UFC actually need one? Conor McGregor, Ronda Rousey, Georges St-Pierre and the biggest stars in combat sports made life easy for promoters. They sold tickets, generated mainstream media attention and brought new audiences into the sport. But megastars also consume almost all the attention around them. Chael explains why the departure of one enormous star can create room for four or five others to rise, and why today's UFC may be better positioned with several highly sought-after fighters instead of relying on one athlete to carry the business. From Babe Ruth and Michael Jordan to Hulk Hogan, Steve Austin, The Rock, Muhammad Ali and Mike Tyson, Chael examines how distribution, timing and technology create transcendent sports stars and why the circumstances that created Conor McGreg