The Ariel Helwani and Dana White Feud: A Timeline of MMA’s Most Infamous Beef #MMAhour #ArielHelwani #DanaWhite Dana White, the face of the UFC, and Ariel Helwani, a leading MMA journalist, share one of the sport’s most notorious rivalries. Here’s a look at the key moments that shaped their bitter feud: Early Cooperation (2010-2011) 2010: Ariel Helwani gains prominence in MMA journalism, quickly becoming known for his interviews with high-profile fighters. Dana White recognizes Helwani's influence and grants him unprecedented access to fighters and events. 2011: Helwani joins FOX Sports. While FOX and UFC have a partnership, tensions arise as Helwani begins to express critical views on the UFC, particularly regarding fighter pay and promotions. Initial Conflict (2016) March 2016: Helwani is fired from FOX Sports, reportedly due to his controversial comments about the UFC and interviews with fighters contemplating leaving the promotion. June 4, 2016 - UFC 199: The feud hits a boil