#UFC on ESPN 56 #UFC 300 #UFC 301 #UFC Fight Night 241 #UFC 302 #UFC 303 #UFC on ABC 6 #UFC on ESPN 57 #UFC 299 #June 15 #UFC on ESPN 53 #Bellator Champions Series Paris - Mix vs. Magomedov 2 #Professional Fighters League - PFL 6: 2024 Regular Season #UFC on ESPN 55 #Max Holloway #UFC 298 #UFC 295 #Justin Gaethje #Bellator 296 #UFC 296

What did we get for our money at Bellator NYC, and would we spend it all over again?


A double knockdown. A “legends” fight between two 40-year-olds. A title fight that ended with a floppy foot and a “Three Stooges” gag. A hype train derailed the instant it left the station.

This is just some of what we got for our $50 when Bellator returned to pay-per-view on Saturday night. Whether or not you think it was worth the money, you have to admit it was memorable. Weird might be the better term for it, but weird is a type of entertainment.

Considering what Bellator has to work with, it might be a type that the Viacom-owned promotion has to get used to. Of the six fights featured on the pay-per-view portion of Bellator NYC, two were legitimate title fights, two were nostalgia-based old-timers affairs, one was essentially a local shoutout to the Gracie clan, and one was a coming out party for a blue-chip recruit.

So how did it all work out?

The welterweight title fight between champion Douglas Lima and UFC import Lorenz Larkinwas “underwhelming,” according to the not inaccurate assessment of potential future Bellator welterweight title challenger Rory MacDonald. The lightweight title scrap ended in a controversial upset victory for Brent Primus after a strange injury to Michael Chandler gave way to unintentional slapstick comedy.

The old-timers? Matt Mitrione and Fedor Emelianenko raced each other to the mat before Emelianenko once again lost his tenuous grip on consciousness, and then Chael Sonnen out-wrestled Wanderlei Silva before lapsing back into self-parody just in time for his post-fight interview.

That Gracie Jiu-Jitsu commercial? It went about like you’d expect, even if it was wedged bafflingly into the latter half of the broadcast to stifle momentum before the main event. The coming out party for Aaron Pico got spoiled by Zach Freeman, who reminded us that having experience matters more than having a Wikipedia page.

But when all was said and done, were you not entertained? Didn’t you feel like you came away with plenty to talk (and laugh and shake your head) at?

If the goal was to give us an event that we didn’t feel like we could miss, yet also one that didn’t feel like a weak knockoff of the UFC, it’s hard not to call this a success.

But coming out of Bellator NYC, it does feel like we’ve seen the glimpses of a workable strategy. Bellator has legitimate, relevant talents on its roster, but they don’t draw the masses. It also has fighters who were talented and relevant a decade ago, but who still put butts in seats, and the best of those realize that with less and less steak to sell, they need to focus more on the sizzle these days.

When combined with the inherent tendency toward the bizarre that exists in a sport like MMA, you have yourself a recipe for some memorable nights. You can get people talking, which is the first step to getting them interested. The appeal of a big Bellator event might never come with the exact same sales proposition as a UFC PPV, but that can be a feature instead of a bug.

What remains to be seen is whether or not it’s a viable way to make money over the long term. A few Bellator PPVs a year, when sprinkled with just the right blend of weirdness and seriousness? Sure, the hardcores will watch that. But are there enough hardcores buying enough events? Will we still want to see this plan in action a few years down the road, or does it only work as a bridge to something more traditional?

These are the questions Bellator is going to have to answer eventually. For now, all it has to ask itself is if we had enough fun – of one kind or another – to consider coming back for more.

And I admit it, I did. Even if I’m still not totally sure how or why.

For complete coverage of Bellator NYC and Bellator 180, check out the MMA Events section of the site.

view original article >>
Report here if this news is invalid.

Comments

Show Comments

Search for:

Related Videos