New Bellator president Scott Coker pens letter to fans

Bellator MMA introduced Scott Coker, Strikeforce’s founder and former CEO, as its new president this past week. The fight promotion’s new executive today issued a letter to fans.

The note, which was part of Bellator’s e-newsletter, didn’t offer any concrete and immediate plans for the company, but he did lay out some general thoughts.

Coker, whom Bellator introduced following the departures of longtime executives Bjorn Rebney and Tim Danaher, said the ultimate goal is to put on the “most entertaining events possible” while making the Viacom-owned promotion a “first-choice destination for the best fighters in the world.”

His full letter:

Dear Bellator Nation,

I wanted to take a moment and tell you all how excited I am to be a part of the Bellator family. I’ve been working closely with the incredible team here along with our partners at Spike to see how we are going to bring this great company to new heights.

My first order of business is to take a look at the Bellator roster and determine all the exciting possibilities that are in store for the future. Our goal is to make every Bellator event feel BIG and special which is a huge win for fighters, advertisers, and of course- and most importantly- you, the fans. I’ve been on the phone with dozens of fighters and to hear the excitement in their voices has been incredibly encouraging.

I know there are so many questions about what changes may be in store for Bellator. While we are still very early in the process of executing on our long term vision, the plan is simple. We want to put on the most entertaining events possible for YOU. We want Bellator to be a first-choice destination for the best fighters in the world and we want our events to showcase the fun side of the sport – the personality and showmanship that makes MMA so entertaining. This is the best sport in the world and we want our events to demonstrate that for all to see.

We’ve got a ton of work to do, and July 25th is right around the corner. We’ll have more updates in the coming weeks, and I can’t wait to see all of you on Spike TV and at Pechanga in July.

-Scott Coker

Coker’s first event with the company, Bellator 122, is part of the organization’s “Summer Series.” It takes place July 25 and airs on Spike TV from Pechanga Resort & Casino in Temecula, Calif.

For more on Bellator 122, stay tuned to the MMA Rumors section of the site.