Zuffa LLC, which owns the UFC, is reportedly nearing a deal to sell the mixed martial arts company.
According to ESPN.com's Darren Rovell, Zuffa is "in advanced talks to sell the business" for between $3.5 and $4 billion, with bidders such as WME/IMG, The Blackstone Group, China Media Capital and Dalian Wanda Group listed among the prospective buyers.
"As a private company, we don't discuss speculation or rumors related to our business," David Sholler, vice president of public relations and athlete marketing and development for the UFC, said, according to Rovell.
Zuffa LLC reportedly purchased the UFC for $2 million in 2001.
