What Sparked Ariel Helwani’s Feud with Dana White? Examining the Origins and Escalation of Their Conflict The Background of Dana White and Ariel Helwani Dana White, a prominent figure in MMA, especially within the UFC, and Ariel Helwani, a leading name in MMA media, are famously at odds. Despite the potential for a mutually beneficial relationship—where Helwani could promote White's fighters on his popular 'MMA Hour' podcast, and White could provide Helwani with exclusive content—their relationship is marked by a deep-seated rivalry. The Beginnings Helwani quickly rose to prominence by featuring high-profile guests on his show. Recognizing Helwani's influence, White initially collaborated with him, granting him exceptional access to fighters and events. By 2010, Helwani enjoyed unparalleled backstage access and exclusive interview opportunities, courtesy of White. #danawhite #mmahour #arielhelwani However, tensions began in 2011 when Helwani joined FOX. Although FOX and the UFC had