Dana White: If He Ran Bellator, He’d Do Everything to Make It Look Like the UFC, Too (Video)

Bellator MMA used the recent UFC on Fox 5 event to blast out advertising to several local markets to promote its rebranding efforts and move over to to Spike TV in January.

UFC president Dana White says he doesn’t blame them at all, “I’d be looking at everything I could to make myself look like the UFC… I don’t blame them.”